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Revenue generation is a cross-functional, company-wide process that involves every division and all workers in the organization. The CEO and the Board set corporate strategy and everyone in the organization completes that strategy. We've never observed a situation where the sales organization is in disarray while the rest of the business sectors are humming along with minimum friction. In these rare cases where the failure or underperformance of a businesses income technology process lies within the sales organization, the appropriate sales professionals, executives and sales specialists should be held accountable and should experience the prerequisite implications. Nevertheless, they may need to have a critical look at the whole income creation process and how each business segment contributes to or detracts from the success of the process, before CEOs take their sales teams. Like Americas favorite psychologist, Dr. Phil, could advise: Every section in an organization either plays a role in the companys revenue creation process o-r contaminates it.