. Crazy Things That Really Rich Companies Do

Similar to that strange guy in the party with an acoustic guitar along with the Pink Floyd shirt, Google is becoming DEEP. Some would say…uncomfortably Enter Deep Web. After an already busy year, wherein Google released an open source mobile OS and a browser that's quickly gaining market share, they recently announced that they had mapped the sea-floor, like the Mariana Trench. And hey, why don't you discovered a school featuring some of the best scientific minds around and see what happens?

Therefore Google's been more obvious than ever lately, and there's no doubt this'll carry on as they get their own hands into more and more jobs - but let's drop down a couple of floors and have a look at something which should dramatically affect the way Google's indexing programs (“spiders” or “crawlers”) gather data, analyze sites and present the results. As much work since the BEM Interactive search engine marketing staff puts into making sites appeal to spiders (and there's a lot we are able to do to make those spiders love it), the spider programs themselves are fairly straight-forward: hit a site's page index, read the structure and content, and compare that to what Google has established to be “related” or “popular.”

But as a result of the way these programs are written, there are certain areas they simply can not reach…namely pages that require human information, input, or action. As a basic example, there's generally a confirmation page after a person submits a “Contact Us” or “Newsletter Sign-up” form - this might include a discount code another sort of unique data. This dynamically created content (this could still be considered a search results page, computations or conversions, even the outcomes of a symptom tool on the health site) simply does not exist until the user creates it! Conditioned upon the form you filled out, the consequent page is yours and yours alone - so attempt to ignore that tingle of omnipotence next time you Google something.

But search engine spiders can't comprehend what the form is seeking or the info being provided to the user - As well as if they could, how would they discover what to insert as a way to create any applicable content? Drop down boxes, category selection, zip code input - one of these types can prevent information from being indexed. Collectively, this blocked information is called the “Deep Web.” By some estimates, the Enter Deep Web contains an astounding amount of data - several orders of magnitude over that which is now searchable.

That is cool… NERD. But, what does it mean?

Everyone knows Google loves relevance - their entire business model is built upon it. This technology is all about pulling just what the consumer is trying to find and immediately providing it before requiring them to visit any page outside the Google results page! Spooky.

Say that you're feeling under the weather. Rather than type in “symptom checker” and find a WebMD-type page, you type “coughing, runny nose, unusual bubonic plague like swelling” right into the search engine. Google - that has recently had their spiders reach every medical symptom form out there, query them in infinite varieties and combinations, and determine the relevance & reputation of the results - instantly comes back with “You have the Black Death” and you are set (or…maybe not).

From a retailing standpoint, many sites have functions to create product lists based on user input. As it stands now, a shopper searching for a red, American-made minivan with under 30K miles would find the appropriate website, input his or her standards, whereupon the website would query the database and return the outcomes. If Google continues to go ahead with their deep web crawls, this information could possibly be displayed right through their factory outlet of choice without the user ever obtaining any website besides Google (in the event the user makes a purchase, does Google get a cut? Hmm…. Homepage)